John Ascuaga’s Nugget Casino’s Best-In-The-West Nugget Rib Cook-Off is one of the country’s favorite rib festivals, transforming the Labor Day holiday year after year on Victorian Square in downtown Sparks, Nevada into a must-attend culinary, music, craft, and family end-of-summer affair. The casino unveils a new logo design each year for the cook-off, which is translated into all marketing for the event – billboards, ads, aprons, clothing, chotchkies…even cookie frostings!